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What Will the "New" PR Companies Look Like?

The new PR game will be played by rock star bloggers on brand new platforms and distribution channels such as Ulitzer
By Yeshim Deniz
Article Rating:
June 15, 2009 12:00 PM EDT
Reads:
 6,053

In a recent interview, while answering the question "What will the "new" PR companies look like?" Fuat Kircaali says: "The new PR companies won't be putting out press releases and won't be in the press release business. The PR firm of the future will employ professional bloggers who will use social media tools to get their message into the hands of their targeted audience. The press release business already belongs to the Stone Age. The new PR game will be played by rock star bloggers on brand new platforms and distribution channels such as Ulitzer."

 
The caption reads "Steve Adubato, Political Analyst, CBS2 Blogger"

I was waiting to watch the Sunday Morning magazine show on CBS yesterday and I saw this caption, which reminded me Kircaali's reference to "professional corporate bloggers."

Published June 15, 2009 – Reads 6,053
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More Stories By Yeshim Deniz

Yeshim Deniz is a Ulitzer blogger who writes about cloud computing, breaking news from Cloud Expo, and emerging technologies. She first started blogging in the aftermath of Hurricane Katrina. She broke the news on her blog about Condoleeza Rice's visit to Spamalot on Broadway as Katrina hit New Orleans. Yeshim was the first journalist to call for the resignation of the FEMA director, the day before Katrina hit New Orleans. She later helped to organize a "Change the Administration" march in Washington DC. Email Yeshim at editorial (at) sys-con.com.

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