eFuture Announces Agreement with Fujian Hengan

BEIJING, Oct. 21 /PRNewswire-Asia/ -- eFuture Information Technology Inc. (Nasdaq: EFUT, "eFuture"), a leading provider of software and services in China's retail and consumer goods industries, today announced that the Company's Fast Moving Consumer Goods ("FMCG") Business Unit, one of its six strategic business units, has signed a software license contract for eFuture ONE E-Channel with Fujian Hengan Holding Co., Ltd. ("Fujian Hengan"), a leading customer-oriented FMCG company in China, to provide a Visual Distributor Resources Planning ("VDRP") solution.

VDRP is a web-based product designed to meet the distribution and network management needs of manufacturers. Based on IBM Websphere middleware, this program employs a 3-layer structure by combining advanced management models and up-to-date information technology methods in order to establish independent distribution channels with operations expanding to nationwide retail terminals. By allowing companies to efficiently monitor and manage their entire distribution and sales network directly with distributors, eFuture's VDRP system helps customers to make a reasonable production schedule while cutting channel costs and improving the channel efficiency. Customers who benefit from this solution include large manufacturers of household and personal care products, as well as food, beverage, and alcohol producers.

The eFuture ONE E-Channel VDRP system will be deployed in both Fujian Hengan's headquarters and at its 1000+ distributors across China.

Adam Yan, Chairman and CEO of eFuture, said, "This contract is the latest in a series of new business agreements that we have recently signed, demonstrating our growing position as the software and service provider of choice to China's leading retail and consumer goods companies. We are excited about the opportunity to work with Fujian Hengan, a major player in the production, distribution and sale of personal hygiene products and food and snack products in China. We are confident that our cutting edge VDRP solution and ongoing support services will help Fujian Hengan cut costs and improve the efficiency of its distribution network."

About Fujian Hengan holding Co., Ltd.

Established in 1985, Fujian Hengan Holding Co., Ltd ("Fujian Hengan" or the "Company") is a core company of Hengan International Group Company Limited ("Hengan International" or the "Group", SEHK stock code: 1044). Hengan International started as a manufacturer and has today become a leading customer-oriented fast moving consumer goods provider responsible for production, sales and marketing. The company's products include Anle sanitary napkins and Meltable Glue Material for Sanitary Napkins. It was awarded one of the National Top 500 Country Enterprises and one of the National Top 500 Foreign Investment Enterprises. Today, Hengan International is mainly engaged in the production, distribution and sales of personal hygiene products and food and snack products in China. The Group currently operates a nationwide sales and distribution network and owns 23 PRC subsidiaries in 14 provinces. The shares of Hengan International have been listed on the Hong Kong Stock Exchange since 1998. For more information, please visit http://www.hengan.com/en/ .

About eFuture Information Technology Inc.

eFuture Information Technology Inc. (NASDAQ: EFUT) is a leading provider of software and services in China's rapidly growing retail and consumer goods industries. eFuture provides integrated software and services to manufacturers, distributors, wholesalers, logistics companies and retailers in China's front- end supply chain (from factory to consumer) market, especially in the retail and fast moving consumer goods industries. eFuture currently serves over 15 Fortune 500 companies, over 1,000 retailers and over 5,000 suppliers operating in China. eFuture is one of IBM's premier business partners in Asia Pacific and is a strategic partner with Oracle, Microsoft, JDA, Motorola and Samsung Network China. eFuture has more than 600 employees and 20 branch offices across China. For more information about eFuture, please visit http://www.e-future.com.cn .

    For more information, please contact:

    eFuture Contacts:

     Investor Contact:
     Troe Wen, Company Secretary
     eFuture Information Technology Inc.
     Tel:   +86-10-5293-7699
     Email: ir@e-future.com.cn

     Investor Relations (US):
     Mahmoud Siddig
     Taylor Rafferty
     Tel:   +1-212-889-4350
     Email: eFuture@Taylor-Rafferty.com

     Investor Relations (HK):
     Ruby Yim
     Taylor Rafferty
     Tel:   +852-3196-3712
     Email: eFuture@Taylor-Rafferty.com

     Media Contact:
     Jason Marshall
     Taylor Rafferty
     Tel:   +1-212-889-4350
     Email: eFuture@Taylor-Rafferty.com

SOURCE eFuture Information Technology Inc.