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Ruby-On-Rails Authors: Liz McMillan, Pat Romanski, Elizabeth White, Hovhannes Avoyan, Yeshim Deniz

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Taigan.com Delivers e-Commerce Solution for Specialty Retailers

While names like Amazon and Wal-Mart helped boost online shopping during the 2009 4th quarter, small specialty retailers looking to compete in e-commerce are recognizing there’s strength in numbers.

Competing online against big brand names is challenging for boutique specialty retailers, as they seek brand retention, customer base expansion and signature customer service attention.

Taigan.com, delivers a turn-key e-commerce and marketing solution for small retailers, complete with the web-based tools and technology to brand, open and operate their own e-commerce site within Taigan.com. Taigan.com retailers get microsites packed with shop imagery, and limitless item and video capacity. Yet beyond traditional shopping cart technology, Taigan hand-picks its participating shops and markets them collectively as the Internet’s best shopping neighborhood with style, fashion and even gourmet food!

Specialty boutique retailers like New York’s Peter Elliot, Aspen’s Bonnie Young or New Orleans’ Sucre are collaborating, streamlining and co-branding with one of the best edited domain names on the Internet: Taigan.com.

The Business

Taigan, an online shopping site launched in September 2009, packages solutions targeted to specialty retailers looking to expand their brands and sales online. Eliminating the time and expense of developing an individual e-commerce site, Taigan.com makes business, branding and technology affordable for retailers. Adding new shops regularly, the site has paced some impressive accolades in its short life – from celebrity shopping trips to editorial underlines in Elle Décor, American Express Exclusive Departures Magazine and by noted columnist Liz Smith.

The Technology

Taigan.com’s technology is designed and developed by the award-winning web agency Hashrocket, and is powered by Ruby on Rails, the world leader in custom web development framework. Hashrocket leverages Ruby on Rails to optimize Taigan’s strategy with faster, easier and more efficient applications.

Ben McDonald, Director of Business Development at Hashrocket, states, “Hashrocket took Taigan from the drawing board to a fully-featured e-commerce and concierge solution for the most exclusive boutiques and specialty shops in the world. Over the course of a year, we worked hand in hand with Taigan staff to implement complex administrative functionality, including a video system that enables shopkeepers to showcase their items on a regular basis, with ease.“

Ruby on Rails is the same open source technology that delivers powerhouse sites like Twitter, Hulu and Gilt Groupe. This breakthrough software is considered the future of online computing and allows Taigan to develop online storefronts for the country’s most unique and stylish brick-and-mortar boutiques in a matter of days.

About Taigan.com

Taigan was envisioned by entrepreneurs Mary Catherine McClellan and Mark McDonald, who have a combined resume of successful ventures in technology start-ups, commercial development and finance. The management team combines seasoned retailers, merchandisers and luxury brand strategists, and also includes Creative Director, Julia Reed. With a beta launch in September 2009 followed by the public launch in November, Taigan represents retailers in the hottest markets across the country including New York, Atlanta, Los Angeles, Aspen, Palm Beach, Chicago and New Orleans and abroad.

About Julia Reed

Taigan’s creative director Julia Reed, formerly a writer and editor at Vogue, is also the editor of fetch, the online magazine at TAIGAN.com.

For more information about Taigan visit the Taigan Newsroom at http://www.taigannewsroom.com/

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