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Google Beats Apple Into Second Place, Becomes World's Top Brand; Skype Comes In at No. 3

Ahead of Starbucks and IKEA, These Are Now The World's Top Three Brands
By Search News Desk
Article Rating:
January 23, 2006 02:30 AM EST
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 12,828
According to a smallish sample of just 2500 voters, the world's top brand is Google. Last year it was Apple. That is the verdict of the community of "brand-watchers" that each year gives its verdict on which brands are "hot" and which are not.

The results, announced today, are a reversal of last year's Top Two, where it was Apple that led, and Google that came second. The highest placed newcomer to the Top Five list was Skype, which placed...ahead of household names like Starbucks and IKEA.

Published January 23, 2006 – Reads 12,828
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SYS-CON Media's Search Developer's Journal (search.sys-con.com), is the first and only global publication to present the hottest timely topics on the merging search engine companies, search optimization and search engine marketing industry, and all related articles, feature and news stories for search technology professionals.

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