Welcome!

Ruby-On-Rails Authors: Liz McMillan, Pat Romanski, Elizabeth White, Hovhannes Avoyan, Yeshim Deniz

News Feed Item

Winery Exchange Launches Acronym Gr8 Red Wine

NOVATO, Calif., Oct. 1, 2012 /PRNewswire/ -- Capitalizing on the growing Red Blend trend and millennial influences, Winery Exchange launches Acronym GR8 Red Wine. The red blend, dominated by Pinot Noir and Syrah, began shipping in September and will hit store shelves in early October. The wine will retail for $9.99- $14.99 and will be available primarily at Kroger stores as well as other retailers (sold in compliance with all federal and state laws).

(Photo: http://photos.prnewswire.com/prnh/20121001/SF82575)

"We set out to design a brand which would engage the millennial wine consumer in a unique way and dramatically stand out in the midst of some stiff competition on shelf," said Anne Gustafson, Director of Creative Services. "Acronyms are a huge part of this consumer's vocabulary, so the brand name instantly grabs their attention with its cerebral word-play and high contract label."

Brand developer Sara Perdigao was the visionary behind the innovative name and concept for the brand. "Acronym was inspired by modern technology and communication," said Perdigao. "The wine embraces 'digital efficiency' in the modern world while elevating the communication style that is evident in the everyday lexicon for millennials. This wine speaks to a generation that has come of age with technology." It invites consumers to delight in a little TLC or embrace the need for a little R&R offering a new discovery in the wine aisle that they are sure to enjoy.

Millennials now hold a significant portion of the buying power for beverage alcohol. According to The Nielsen Company, 65% of consumers age 26-34 are considered "core consumers," drinking wine daily or several times a week. Acronym associates with these millennial drinkers in their language and invites them to try the next Gr8 wine.

"We understand that younger wine drinkers are far less influenced by traditional wine brands and are constantly on the lookout for the next wine discovery," said Kathleen Burns, Brand Manager. "These consumers are less likely to gravitate to a wine their parents might have enjoyed and instead are enthusiastic about uncovering an original wine brand like Acronym." 

Dominated by millennial consumers, the domestic Red Bend category has grown substantially. In the last two years Red Blends have accounted for over 2.7 million cases, making it the fastest growing red wine varietal according to The Nielsen Company.  Acronym taps into this growing trend offering consumers a great wine at an affordable price.

Acronym Red Blend is dark ruby red with aromas of red berry fruit combined with hints of roasted coffee, soft vanilla and milk chocolate. The wine is made for good food, fun friends and is a perfect partner to sausage and cheese appetizers or anything on the grill.

Winery Exchange is the only full-service, private brand, beverage alcohol company that sources beer, wine and spirits. The company blends extensive industry expertise with cutting-edge business practices resulting in a dynamic, fast-growing company poised to take advantage of new trends in the beverage alcohol industry.

Contact:
Kathleen Burns
[email protected]

SOURCE Winery Exchange

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected pat...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Druva is the global leader in Cloud Data Protection and Management, delivering the industry's first data management-as-a-service solution that aggregates data from endpoints, servers and cloud applications and leverages the public cloud to offer a single pane of glass to enable data protection, governance and intelligence-dramatically increasing the availability and visibility of business critical information, while reducing the risk, cost and complexity of managing and protecting it. Druva's...
BMC has unmatched experience in IT management, supporting 92 of the Forbes Global 100, and earning recognition as an ITSM Gartner Magic Quadrant Leader for five years running. Our solutions offer speed, agility, and efficiency to tackle business challenges in the areas of service management, automation, operations, and the mainframe.
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examin...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
DSR is a supplier of project management, consultancy services and IT solutions that increase effectiveness of a company's operations in the production sector. The company combines in-depth knowledge of international companies with expert knowledge utilising IT tools that support manufacturing and distribution processes. DSR ensures optimization and integration of internal processes which is necessary for companies to grow rapidly. The rapid growth is possible thanks, to specialized services an...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...