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Key To Restaurant Industry Success: Build Character, Says Erik's DeliCafe

SANTA CRUZ, Calif., May 16, 2013 /PRNewswire/ -- California-based Erik's DeliCafé has much to celebrate as it marks its 40th Anniversary in 2013. From creating sandwiches inspired by train rides through 1969 North Africa to becoming the nation's largest buyer of sprouts, Erik's DeliCafé has grown up over the last four decades with 30+ locations throughout the Golden State. Erik's marks its Ruby Anniversary with the grand opening of three new stores and a sweepstakes that will award one lucky winner with free lunch for 40 years.

The company may be turning 40 this year, but it's as fresh as ever when it comes to lunchtime. Over the years, Erik's DeliCafé has developed a menu that features sandwiches with character, made-from-scratch soups based on family recipes, salads and local, fresh baked bread. The company keeps its menu au courant by adding new items suited for younger taste profiles like wraps, gluten-free products and exotically spiced sandwiches, while maintaining steadfast favorites.

Erik's DeliCafé's innovative approach has lead the company to set the restaurant franchise bar high, with Earth-friendly business practices like reducing plastic service ware long before it was expected by consumers. Erik's is one of the only chains in California to consistently offer local produce like lettuce from the Salinas Valley, meticulously selected pickles from Stockton and sprouts from San Francisco – 200,000 pounds distributed to its stores annually, to be precise.

"Our team is constantly building our menu's character. We've grown since we opened our first store in 1973, but our mission to provide a warm atmosphere, fast and friendly service and quality food remains the same," says Erik Johnson, president and CEO of Erik's DeliCafé.  "After 40 years, we're looking good – and also looking ahead to what the future has in store for us."

For more information on Erik's DeliCafé, its 40th Anniversary sweepstakes, store locations and catering, visit www.EriksDeliCafe.com.

About Erik's DeliCafé 

Erik Johnson opened the first Erik's DeliCafé in the Santa Cruz Mountains in 1973 and has been expanding to new locations and introducing new Sandwiches with Character ® ever since. The company's 30+ restaurants can be found throughout Northern California, with new stores in the Sacramento and San Francisco Bay Area. Visit www.EriksDeliCafe.com.

SOURCE Erik's DeliCafe

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