Welcome!

Ruby-On-Rails Authors: Liz McMillan, Pat Romanski, Elizabeth White, Hovhannes Avoyan, Yeshim Deniz

Related Topics: @CloudExpo, @ThingsExpo, @DevOpsSummit

@CloudExpo: Blog Post

Dispelling Three Flawed Myths of Digital Technology | @CloudExpo #DL #IaaS #Cloud #Blockchain

Nobody agrees on just what constitutes digital technology

Digital transformation. Digital strategy. Digital leadership. Digital enterprise. Digital customer journey.

It seems the list of things that have gone digital is unending and remarkably broad.

Underlying all of these intertwined digital concepts? Unquestionably, some kind of technology.

Digital technology.

Just one problem: nobody agrees on just what constitutes digital technology. And without a grasp on what technologies are digital - or more to the point, what technologies are not digital - we've built our entire digital edifice on a foundation of sand.

Ones and Zeroes
We can all agree that the broadest definition of digital technology would be technology that uses ones and zeroes to represent data. After all, bits - aka binary digits - are where we got the word digital in the first place.

Using this definition, digital technology launched on Valentine's Day in 1946, with the introduction of ENIAC.

Yes, digital technology is 1940s technology. More memory, bigger storage, and faster networks have multiplied the speed and power of ENIAC untold billions of times over - but by this definition of digital technology, there's nothing particularly new or special, just more of the same. Move right along, nothing to see here.

The obvious conclusion from this argument is that we mean something different by digital technology today than we did in the 1940s. Not just more and faster, but intrinsically different somehow. Otherwise digital wouldn't be on the tip of every desperate executive's tongue 71 years later.

Let us not chuck out our venerable bits-based definition of digital so fast, however. During those seven decades, many technologies have navigated the transition from analog to digital - forming periodic digital transformations that may seem quaint today, but were disruptive at the time.

Transistor radios hit the market in the 1950s, but digital radio technology didn't roll out until the 1960s as communication satellites became the disruptive technology of their day.

Digital broadcasting, however, had to wait until the 1990s, thus spurring the rise of digital radio receivers and digital televisions in the 2000s.

Meanwhile, compact disk (CD) technology brought digital audio to the masses in the 1980s, but let us not forget the brief heyday of digital vinyl LPs in the late 1970s and early 1980s.

Clearly, digital technology has been causing disruptions all along. Again - nothing particularly new here.

Narrowing Down the Definition
Digital communications satellites, digital broadcasting, digital TVs, and CDs were all disruptive digital technologies of their day - and all essentially represented moving from an analog technology to one dependent on moving bits around.

When we use the phrase digital technology today, however, we're generally not referring to the transition from analog to digital. After all, enterprises have been pushing bits around for most of the seven decades since ENIAC. We're still missing the proper context.

Perhaps the missing context is the customer?

Given today's customer-focused context for digital, many people jump to the opposite extreme from our bit-pushing definition of digital technology. For them, digital technology is technology that end-users directly interact with, including both the hardware and the software.

This definition of digital technology may be narrower than our more general one, but it's still rather broad. In this context, smartphones and their apps are at the eye of the digital technology storm, but the term encompasses any software-based technology with a user interface, from microwave ovens to digital signage.

This definition of digital technology as user-facing, software-based technology is perhaps the most prevalent definition in use today.

A recent Harvard Business Review report, for example, defines digital organizations as "organizations where most of the products depend upon digital technologies." And while the report doesn't specifically define digital technologies, it's clear from the overall context of the report that it is using the narrower definition above.

In fact, you can find examples of people either explicitly or implicitly relying on this definition of digital technology all over the digital landscape.

What do most digital consultancies do? Typically, build web sites and mobile apps. What do most digital initiatives entail? Putting better software-based technology into the hands of users. And so on, ad nauseam.

The Problem with Narrow Definitions
You may be thinking to yourself at this point in the Cortex that this narrower definition of digital technology represents the modern definition. Well, sorry to disappoint - there's a massive problem with this definition: what it excludes.

For example, here is a list of modern, innovative technologies that would fall outside our narrow definition of digital, because none of them are user-facing.

Blockchain. Flash memory. Virtualization. Integration-as-a-Service. And while we're at it, let's throw in an entire category of open source projects, like Apache Hadoop and Apache Spark.

All of these technologies unquestionably involve moving bits around, so they obviously fall under our seven-decade old, broader definition of digital. That's not up for debate.

But none of these technologies are user-facing - at least, without adding some kind of visualization layer to them. And if we do that, the visualization layer - not the underlying technology - would be the digital component.

All of a sudden, we're on shaky ground here. Clearly, blockchain and the rest are all digital technologies! And while we're at it, cognitive computing, deep learning, and dozens of others whose user-facingness is debatable.

Fair enough, we need to widen our definition. Other than the bit-pushing part of the story, then, what do our list of potentially excluded technologies all have in common?

They are innovative. So, is ‘innovative' part of our definition of digital technology?

Frying pan, meet fire. If all we mean by digital technology is innovative technology - and to be sure, many vendors do - then we have just committed the mother of all digital-washing faux pas.

True, much of the innovation in enterprise technology is digital in some fashion, but on the great Venn diagram of technology concepts, digital technology and innovative technology only overlap. Neither one is included in the other.

We have to do better.

The Intellyx Take: Putting the Customer at the Center
The problem with our narrower definition of digital technology isn't simply that it's too narrow. The problem is that user-facing doesn't encompass the true essence of digital.

At Intellyx, we define ‘digital' as customer preferences and behavior drive enterprise technology decisions. The customer comes first, and the only reason technology is involved at all is because customers demand technology-based products and services from the companies they do business with.

Furthermore, the only way traditional, hierarchically-organized enterprises can rise to the customer-centric challenge of digital is via a comprehensive, end-to-end reorganization.

Instead of customer-facing people, processes, and technology living in one silo while back-office people, processes, and technology live in another - with untold numbers of silos in between - digital transformation requires a cross-cutting rethink of the entire organizational model.

Given the observations of Conway's Law, wherever our organizational model goes, so too goes our technology.

Digital technology need not fall exclusively in the category of ‘user-facing.' In fact, any piece of technology, regardless how old it is or where it falls in the enterprise IT environment, is a ‘digital technology' if it aligns with the customer-centric goal of digital.

From mainframes and middleware to cloud computing and the Internet of Things, all enterprise technology might qualify as digital technology.

What, then, about our list of excluded technologies? The answer of course, is that all of these might very well be digital technologies as well - as long as the end-customer is driving the application of the technology.

On the other hand, it's certainly possible for a user-facing piece of technology to fall outside our updated definition of digital technology if it doesn't align properly with the goals of digital.

Yes, the same mobile application, the very same piece of technology, may or may not qualify as digital technology depending upon how a company deploys it.

If this context-sensitive aspect of the definition makes you uncomfortable, then all I have to say to you is: welcome to digital transformation.

After all, there is a bigger picture here - digital as a term is itself inherently vague and dynamic. Furthermore, digital transformation is such a comprehensive, deeply chaotic set of internal and external disruptions that simply labeling all such transformations as digital is a confusing oversimplification.

Compared to digital transformation itself, therefore, digital technology is relatively straightforward - and furthermore, the distinctions among various technology innovations aren't particularly important as long as customers are driving those innovations.

Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. Image credit: dailyinvention and public domain.

More Stories By Jason Bloomberg

Jason Bloomberg is the leading expert on architecting agility for the enterprise. As president of Intellyx, Mr. Bloomberg brings his years of thought leadership in the areas of Cloud Computing, Enterprise Architecture, and Service-Oriented Architecture to a global clientele of business executives, architects, software vendors, and Cloud service providers looking to achieve technology-enabled business agility across their organizations and for their customers. His latest book, The Agile Architecture Revolution (John Wiley & Sons, 2013), sets the stage for Mr. Bloomberg’s groundbreaking Agile Architecture vision.

Mr. Bloomberg is perhaps best known for his twelve years at ZapThink, where he created and delivered the Licensed ZapThink Architect (LZA) SOA course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, the leading SOA advisory and analysis firm, which was acquired by Dovel Technologies in 2011. He now runs the successor to the LZA program, the Bloomberg Agile Architecture Course, around the world.

Mr. Bloomberg is a frequent conference speaker and prolific writer. He has published over 500 articles, spoken at over 300 conferences, Webinars, and other events, and has been quoted in the press over 1,400 times as the leading expert on agile approaches to architecture in the enterprise.

Mr. Bloomberg’s previous book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation. He also co-authored the books XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996).

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting).

@ThingsExpo Stories
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
DevOps at Cloud Expo – being held June 5-7, 2018, at the Javits Center in New York, NY – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Among the proven benefits,...
@DevOpsSummit at Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, is co-located with 22nd Cloud Expo | 1st DXWorld Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
SYS-CON Events announced today that T-Mobile exhibited at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on qua...
SYS-CON Events announced today that Cedexis will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Cedexis is the leader in data-driven enterprise global traffic management. Whether optimizing traffic through datacenters, clouds, CDNs, or any combination, Cedexis solutions drive quality and cost-effectiveness. For more information, please visit https://www.cedexis.com.
SYS-CON Events announced today that Google Cloud has been named “Keynote Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Companies come to Google Cloud to transform their businesses. Google Cloud’s comprehensive portfolio – from infrastructure to apps to devices – helps enterprises innovate faster, scale smarter, stay secure, and do more with data than ever before.
SYS-CON Events announced today that Vivint to exhibit at SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California. As a leading smart home technology provider, Vivint offers home security, energy management, home automation, local cloud storage, and high-speed Internet solutions to more than one million customers throughout the United States and Canada. The end result is a smart home solution that sav...
SYS-CON Events announced today that Opsani will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Opsani is the leading provider of deployment automation systems for running and scaling traditional enterprise applications on container infrastructure.
SYS-CON Events announced today that Nirmata will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Nirmata provides a comprehensive platform, for deploying, operating, and optimizing containerized applications across clouds, powered by Kubernetes. Nirmata empowers enterprise DevOps teams by fully automating the complex operations and management of application containers and its underlying ...
SYS-CON Events announced today that Opsani to exhibit at SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California. Opsani is creating the next generation of automated continuous deployment tools designed specifically for containers. How is continuous deployment different from continuous integration and continuous delivery? CI/CD tools provide build and test. Continuous Deployment is the means by which...