Are you trading stocks online today, or playing poker online? Ever asked yourself why many of these service providers require you to download and install a desktop solution? Wouldn't it be better if you could receive information such as stock prices, betting information, sports, and news in real-time over the Web without having to install additional software or plug-ins? Kaazing, recently selected among the 77 companies invited to showcase leading-edge technologies at this year's DEMO conference, claims to have the technology answer to this.

The solution Kaazing - who will be exhibiting at AJAXWorld Conference & Expo 2008 East in March at The Roosevelt Hotel in New York City - has developed is called an an HTTP Multicast Router.

"Why isn't this information already delivered to us in real-time today?" asks Kaazing Co-Founder and CEO Jonas Jacobi, "The answer is simple. It costs companies too much money!"

To deliver information in real-time to a Web browser you need to establish a permanent connection from the server to the Web client. But this has a profound impact on your network "and any sane CIO would have heads rolling if anyone suggested this," as Jacobi engagingly expresses it.

Kaazing Enterprise Edition (Kaazing EE), says Jacobi, provides you with the real-time Web, "to the Web that is instantly on and always on."

The HTTP Multicast Router that undergirds the solution allows information to be fanned out from its origin, all in parallel, and only to interested receivers while the server is delivering only a single copy of data at any time.

"Additionally," notes Kaazing Co-Founder & CTO John Fallows, "there are no requests from the client – the client is automatically updated without polling the server. This provides enhanced efficiency, increased scalability, elimination of network redundancy, reduced server and CPU loads, and optimized performance."

Jacobi stresses the compelling business logic of implementing such a solution: it reduces your capital and operational expenses and increases your competitive advantage.

"Now you can deliver real-time information to everyone and anywhere on the Web without concern for scalability or you wallet!" he says.

Both Jacobi and Fallows will be speakers at AJAXWorld 2008 East.

• The Business Case for Rich Internet Applications
• Rich Internet Applications vs AJAX: "2008 Will Be A Crucial Year"
• Rich Internet Applications: 2008 is the Year the RIA Category Accelerates
• AJAXWorld Keynote Speaker on the Risks and Rewards of RIAs
• An A to Z for the RIA Era
• How Should You Decide Which RIA Platform To Choose?