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Virtualization - Puma Uncaged

AMD Has Announced Its Next-generation Centrino-chasing Notebook Platform Puma

AMD has announced its next-generation Centrino-chasing notebook platform Puma, touting it as delivering the “ultimate HD visual performance” as well as increased energy efficiency.

It’s depending on the widgetry to fix some of its $4.3 billion in losses accumulated during the last six quarters.

Puma pairs the new AMD Turion X2 Ultra Dual-Core mobile processor, the company’s first chip designed specifically for the mobile space, with the company’s ATI Radeon HD 3000 graphics, which supports Microsoft DirectX 10.

AMD’s $5.6 billion acquisition of ATI is one of the reasons the debt-saddled company is in the hole. Puma concentrates heavily on the graphics that are supposed to be driving computer use these days.

The company claims the integrated graphics deliver up to three times the 3D graphics performance of competitive graphics and offers ATI Avivo HD Technology for smooth video playback in hi-def format.

The chip includes a new Independent Dynamic Core Technology, a new mobile-optimized memory controller, and a power-optimized HyperTransport 3.0.

AMD claims more than double the design-wins of its last major Turion introduction including new notebooks from Acer, Asus, Clevo, Fujitsu, Fujitsu Siemens, HP, MSI, NEC and Toshiba, something like a hundred different models that top out at 2.4GHz.

AMD is concentrating initially on consumer products and will fan out to business.

There are three different Puma models: a low-end platform with the graphics on the chipset; a mid-level configuration that adds a GPU; and a high-end platform with discrete graphics. In turbo mode, Puma reportedly doubles up and uses both the integrated and discrete graphics, making it the Technicolor of its day.

For AMD’s next trick it will attempt to put the GPU and CPU on the same die, a project code named Shrike.

Intel’s share of the Q1 notebook market was 85.5%. Intel has obliged its little competitor by suffering a delay of several weeks in rolling out its Centrino 2 platform in volume. It may have some trouble hitting the back-to-school buying season.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

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